Stewart Townsend
March 1, 2022

Get Closer To Fans By Engaging Them

Football/soccer is by far the most popular sport not only in the UK but also in the whole world. Just like any other team sport, it’s important for a football club to find effective ways to communicate with their fans and the team.

One of the best ways to achieve this is to use SMS texting. Football clubs and leagues can benefit from text message services to get close to their sports fans just like businesses and in this article, we’ll discuss how to achieve that in the most efficient way.

How Football Club Can Use SMS Texting to Get Closer to Fans?

Many premier league teams use SMS campaigns to communicate with their fans which also helps them to increase ticket sales. The following are the best ways a football club can use SMS marketing to get closer to fans...

Announcements of Game Dates

SMS marketing helps football fans receive important information like dates of games and when tickets will go on sale for the season. People who subscribe to the club’s text service can use this information to add important dates to their calendars.

An SMS reminder could be something like “we [club name] are playing at [venue] this [date]. Have you bought your tickets for the season”? You can also add a link to the website of your football team from where fans can buy tickets.

we [club name] are playing at [venue] this [date]. Have you bought your tickets for the season”?

Line-Up Announcements

As soon as the lineup of your team drops, send text messages to your fans. Keep in mind that lineups are something that is highly anticipated by football fans. A text message will allow them to be in the know and they will appreciate it.

Make sure that you include a call to action that takes the fans to the presale registration link while notifying them about your team’s lineup.

Special Events and Competitions

If your football team is planning to do something special before the game, you can shore this information to your subscribers via text messages. For example, you can send a text message like “come early and meet your favorite players in person”.

Some fans will go crazy after finding out that they can meet their favorite players and it’ll drive more sales.

Current Scores

Not all fans are able to attend each game and they’ll be dying to know the current scores. You can send out scores to your subscribers by using an SMS texting service. Another great idea is to send real-time scores of other teams that are playing in the same league to your fans so that they can keep track of the entire tournament or championship.

On the Day Promotions and Deals

Use SMS marketing services to provide your fans with the opportunity that allows them to upgrade their tickets to VIP on the day. You can do it during the event or before doors by sending an instant upgrade link via SMS.

You can also send a private purchase link with cheap ticket prices to fans who haven’t bought the tickets yet to drive your ticket sales.

Exclusive Content

You want to give your football club fans a reason to subscribe to your SMS service. Consider providing them with access to content that you don’t send to anyone else using other mediums. For example, you can send personal videos from the players, sneak previews of the site of events, or onsite vouchers.

Last Minute Ticket Sales

If you don’t already know, 85 percent of adults in the UK own smartphones and most of them keep their phones with them at least 16 hours a day. Just like most football clubs, you should share vital player news, real-time results, and pre-match lineups with your fans through SMS marketing messages.

Post Event Marketing

The day after the football match, you should send messages to your fans, especially ticket buyers, to inform them about the current standing of your team. You can also thank them for buying tickets and add a link that they can use to register their interest in the upcoming championship.

Make sure that you send these messages the very next day of the event because the more time passes the less effective it will be.

Test Old Ticket Buyers

Create a list of phone numbers of people who bought game tickets in previous years, but didn’t buy the current ones. You can send them a private purchase link that redirects them to a page where they can buy the current tickets at cheaper rates within 12 hours.

If you offer tiered ticket pricing, consider holding back a certain number of tickets in each tier. This way you can offer the previous release prices to your old ticket buyers by driving urgency. But if you can’t offer discounts, consider offering loyalty rewards such as free VIP upgrades to bring old ticket buyers back.

Most Professional Leagues and Clubs Use SMS Messages

Liverpool is considered to be one of the most successful clubs in the history of English football as it performs exceptionally well in the European competition. It also uses an SMS messaging service to keep its fans updated about all the latest information.

Users can subscribe to the SMS service of Liverpool by going to their It only explains the importance of this marketing medium and you should also use it for your football club if you haven’t already.

Keeps the Team Organised

Another reason why you should use an SMS texting service for your football club is that it keeps the teams and coaches organized. You can create a group of your SMS subscribers and send them a targeted message.

You can also categorize your SMS subscribers to send each group just the relevant information regarding the team schedule.

Updates Information Instantly

Most people carry their smartphones all the time and a single message to fans and related individuals will update them all because most text messages are read within a couple of minutes.

Improves Fundraising

You can use text message services to improve the number of funds your football club receives. Many youth football programs rely on donations heavily and SMS messages can help them in raising more money.

If you are also one of those clubs, you can send messages to your SMS subscribers to let them know how they can donate money. You can also send out relevant information and updates to your SMS subscribers to keep them updated about the latest news.

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